The Site Book: A Field Guide to Commercial Real Estate Evaluation

How to Find the Best Locations for Any Retail Concept.

Product Details
Published in 1995 by Mesa House Publishing
6 x 9 Inches
ISBN: 078-09403520100
Price: $17.95 + $4.95 Shipping & Handling (United States)

I wrote this book in 1995 to share the “science of site selection” with retailers. For 20 years I had been building forecasting systems for major chains and had collected research data on the behavior of several million customers. This work resulted in a set of general rules and that determined the location quality and sales potential of any location for most types of retail. This book details the guidelines for using data collected on site visits to evaluate locations. It has been used by executives in over 1,000 chains and also many small retailers.

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